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As in The style industry in China, it is now more and more tough and aggressive for international brands, underscoring the importance of enhancing their branding tactics.
TikTok/Douyin has introduced the functionality of Douyin shopping mall which allos retailers to market merchandise straight on TikTok/Douyin platform through films and Chinese brand strategy agency livestreaming.
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Moreover, Nike China tried using to scale back its dependence on shops and switch to offering by way of its have channels, which performed an excellent job during the pandemic. According to the 2022 fiscal yr report of Nike China, Nike’s implementation of DTC transformation has obtained significant outcomes.
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